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Videos

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati
June 15, 2016
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Citation

Anand, Johar, Nayak, Chatterjee and Panchawati (2016a, June 15). The power of reflective content. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-power-of-reflective-content